The culture of the golf industry these days is promoting mediocrity. On one hand, you’ve got young people coming into the industry who might not be married and don’t have kids who arelooking to make their marks, but on the other hand, you have people who are older, have families and have been in the […]
Should Success Be Based Exclusively On Orders Written At A Show?
The PGA of British Columbia buying show is coming up on Oct. 16-17 and hopefully, it will be well-attended and the vendors and the association are happy. The association is going to great lengths to ensure a good show, offering attendance and booking incentives at the show, which you can read about here. We have […]
You Never Know When The Season’s Over Here
It’s been a great summer here, but on Friday, the rain started and who knows if we’ll get a prolonged break afterwards, or if the season is finished? Some places around here got up to 80 or 90 mm of rain. On Saturday, I was at the golf course and I’ve never seen the putting […]
My Belly Putter Helps With Set-Up, Not The Stroke
After however many years that anchored putting has been legal, I think it’s absolutely ridiculous the way the USGA and R&A have approached the proposed ban. All of a sudden, players are winning majors with them and the reaction is, `Oh my gosh, the world’s coming to an end.’ Look at the stats. Adam Scott […]
The Industry Needs To Pick Up Pace To Improve Pace Of Play
I’m curious to see what the USGA comes up with in their recently-announced study on slow play. The golf industry itself is guilty of slow play on this issue, but stop wasting money. There are certain aspects of this issue that the USGA isn’t going to be able to change, including golf courses that aren’t […]
Philosophies Change In Different Circumstances
We’re into an era when a lot of people in associate roles or whatever are hesitant to move because there aren’t a lot of jobs opening. If they’ve been in a place for a few years and they’ve built up a bit of seniority and trust, they don’t want to go somewhere new and start […]
The Golf Bubble May Inflate Again
A little more than 10 years ago, we had a teaching program and we’d do extremely well. We had close to five full-time teachers and all the instructors would be happy and have their schedules full. You’d work hard to make a living and feel you were rewarded for it and the facility did great […]
We’re Due For A Nice Spring, But That Doesn’t Mean Anything
Out here on the Lower Mainland, we heard reports of a glorious spring last year coming from various regions around the country, so I guess we were the exception to the rule. Maybe, it’s our turn this year. As this blog is being put together, it’s 12 C and not a cloud in the sky. […]
Budgeting In The Golf Industry Is Never Easy
It’s that time of year and whether you’ve got a budget or a slate of events in front of you on your desk, it’s a living document because it will change, certainly out here on the West Coast. Budgeting is next to impossible in the golf industry. If you budget your season to start in […]
Non-Traditional Seems To Work Best With The Mass Market
There seems to be a buzz around golf equipment this year and while a big reason is how good the product is, another reason is the marketing strategies that companies are using. For example, I’m impressed with what TaylorMade-adidas has been doing the past few years. They go beyond just marketing to golfers. I remember […]