Shortly after the calendar flipped to 2021, I mentioned in my first contribution of the year a funny line I’d heard about hindsight being 2020 actually being the truth instead of a cliche.
Anything that involved the year 2020 being in the rear view mirror was just fine by everybody I knew, thanks to the COVID-19 pandemic. Circulating on social media was a stylized 2020 that was shaped into a hand with the middle finger raised as if it was flipping the bird at anybody who saw it.
Needless to say, 2021 was eagerly anticipated. Just before the New Year, a GNN Poll asked readers how they would describe their attitude towards 2021 from a business perspective and 59 per cent said “optimistic,” with 33 per cent responding “wait and see” and eight per cent saying “no better than 2020.”
The optimism was understandable.
While participation was up in 2020, golf courses still felt the sting of limited food and beverage and pro shop operations for part or all of the year, depending on where they were located, and revenue was hit hard by the lack of tournaments and special events such as weddings, etc.
This year showed a lot of promise initially. For one thing, vaccinations were about to be rolled out to combat coronavirus and golf and other businesses could see an end in sight to the pandemic.
That didn’t happen as quickly as first anticipated and a third wave, with different variants, has struck various parts of Canada, leading the Ontario government to close golf courses, at least until May 20, as it stands now.
That brings us to this week’s poll. From a golf business perspective, do you feel as optimistic about 2021 as you did at the beginning of the year?
You can answer below or on the GNN home page and if you’d like to add a few thoughts on this subject, please use the Comments section below.