It came as no surprise last week that PGA Golf Exhibitions and the PGA of America made the right move by shifting the PGA Merchandise Show to an all-virtual format to be held Jan. 26-29.
It certainly wouldn’t have been an easy decision considering the way the industry has flourished in this year of the coronavirus pandemic, but in the end, they considered the health and feedback of exhibitors, attendees and other stakeholders, which was the correct thing to do.
While it was a lovely break from winter for most Canadians in Orlando for the PGA Merchandise Show, it will now be available from homes and offices.
“The interactive virtual format will allow even greater participation from all corners of the U.S. and around the world and, together, we can collectively make the most of the surging interest in the game,” said PGA of America president Suzy Whaley.
“We share an optimistic outlook for the future of the sport and look forward to an exciting industry reunion when we all can meet face-to-face at the 2022 PGA Merchandise Show,” said Whaley.
The platform will become available for appointment scheduling in mid-December, with full content provided live during PGA Show Week and available for an extended period of time after the show concludes.
The exhibitor marketplace will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021. Industry attendee registration details will be announced shortly.
Do you plan on experiencing the 2021 PGA Merchandise Show in its virtual format, either as an attendee or exhibitor? That’s the question for this week’s GNN Poll.
You can answer below or on the GNN home page and if you’d like to add a few thoughts on this subject, please use the Comments section below.
Do you plan on “attending” the 2021 PGA Merchandise Show in its new virtual format, either as an attendee or exhibitor?
- No. (62%)
- Yes. (38%)