Since golf courses began opening after the disruption at the beginning of the season due to the coronavirus pandemic, the golf industry has been buzzing about the increased number of people playing the game.
The increase in business is more than anecdotal. This story indicates that 17 per cent more scores were registered with Golf Canada in June, 2020, compared to the same month last year.
Only seven per cent of respondents to last week’s GNN Poll said business hadn’t increased at the golf operations where they work.
That left 93 per cent who felt that business was up since the break. Is it a short term trend or long term? The majority, or 57 per cent felt it is short term gain, while 36 per cent believe it’s long term.
While the industry would certainly prefer it to be a long term trend, any increase in business would help in a year like no other due to the pandemic.
Even since opening the golf courses, many pro shops and food and beverage operations haven’t been running like they normally do because of coronavirus precautions.
Even with the increase in rounds played across the country, revenue coming in isn’t likely to be equal to or better than revenue generated last year.
Assuming there are no more disruptions to the season, where do you think overall revenue coming into the golf operation where you work will compare to last year’s total?
That’s the question in this week’s GNN Poll.
You can answer below or on the GNN home page and if you’d like to add a few thoughts on this subject, please use the Comments section below.
Assuming there are no more disruptions to the season, where do you think overall year end revenue at the golf operation where you work will compare to last year’s total?
- 75 to 100% (52%)
- 50 to 74% (26%)
- 25 to 49% (20%)
- Lower than 25% (2%)