One of the more poignant posts on social media over the holidays read, “The scariest thing about 2022 is that it’s pronounced 2020 too.”
Whether 2022, no matter how you say it, is a replica of the first year of the COVID-19 pandemic remains to be seen.
It could be worse.
It could be better.
It definitely won’t be a carbon copy because there will be more of 2021 affecting our personal and professional lives, at least in the early going this year, than 2020.
As the New Year begins, we’re dealing with Omicron, the highly transmissible variant that most of us had never heard of until about a month ago.
Stubborn inflation that rose 4.7 per cent compared to a year earlier in October and November hits hard for businesses that may need to raise prices to deal with the problem and members/clients who are also struggling with the cost of living and won’t take increased price lightly.
Unless there’s fast, significant change, labour shortages and supply chain issues could be challenges again once the 2022 season swings into high gear.
Those are some of the identifiable issues facing the golf industry in the near future, but who knows what else is coming in 2022? New Year predictions are a fool’s game anyway, but even more so this year.
A good example of how things can change during this pandemic, think back to the beginning of December. Had you even heard of Omicron?
Yet, look at the sudden impact it had on the holidays, which were shaping up to be more traditional, at least compared to last year when vaccines were just starting to roll out.
With the majority of us getting one, two or even three jabs in 2021, it seemed as if life was getting closer to normal until Omicron forced capacity limits, travel restrictions, etc., once again.
The year ahead is shaping up to be just as unpredictable.
Inflation and supply chain issues could be as prevalent, or a new strain could appear just as Omicron did, or something that has nothing to do with COVID could affect our operations such as the extreme heat, wildfires, air quality issues, tornados and flooding that hit British Columbia.
It may not be all negative. The vaccinations and booster shots we’ve been taking appear to be reducing the severity of COVID, but there are no guarantees. Circumstances have been changing quickly these past couple of years and this one will be no different.
The only thing certain is uncertainty, but whatever happens over the next 12 months is that the golf industry has thrived these past two years and will continue to do so as long as it’s able to adapt quickly.