With October upon us, the golf industry would normally be looking forward to the various buying shows across Canada, but this is 2020. If you’re expecting normal, you’re just not paying attention.
The buying shows are either cancelled or virtual presentations and while we haven’t heard officially about the PGA Merchandise Show in Orlando, it’s a pretty good bet that it will go virtual in January.
While it may be redundant to say that business has been far from usual in 2020, what about next year, now that buying season is upon us?
Whether we buy through Zoom meetings, in person while social distancing with company reps, or see lines through online browsing, golf operations do need to look ahead to 2021 when it comes to buying.
At the same time, coronavirus cases are trending alarmingly higher in many parts of Canada, casting a shadow that makes the future difficult to forecast.
Is there the possibility of another lockdown of golf courses, however temporary? Will food and beverage operations be limited to take out, or will golfers/members have access to the pro shop to get a look at the new product that’s brought in and, if this happens, what effect will that have on revenue in 2021?
Is there trepidation towards buying season at the golf operation where you work or will it conduct fall business much like it usually does? Is the attitude full speed ahead, proceed with caution or expect delays?
That’s our GNN Poll question of the week.
You can answer below or on the GNN home page and if you’d like to add a few thoughts on this subject, please use the Comments section below.
Which road sign best describes the attitude of the golf operation where you work towards buying season?
- Proceed with caution. (72%)
- Full speed ahead. (19%)
- Expect delays. (9%)