The common question these days outside and inside the golf industry right now is when will winter end?
It’s not just one region asking that question. It comes up in the golf business right across the country and people are hopeful, which is a good thing, but there’s little doubt we are in for a slower start to the season this year.
I think the word to describe the mood in the industry is “disappointed.” instead of “negative.”
The slower start is usually more regional in nature. Some areas in Canada opened late last year, but in quite a few cases, not only did they get open later, the second half of April into May was also cold and raining. As a result, they were hoping to capitalize on a better spring in 2018.
They’re disappointed in not getting open early this year, but hopeful that the weather as spring progresses is better than what they experienced in 2017.
It’s one thing to be delayed a week or two in April, but those are April dollars that are not the same as June dollars earned at the peak of the season, so everyone hopes when they finally do get open, we get sustained good weather.