We’ve recently held some of our biggest tournaments, including the PGA Championship of Canada and the DCM PGA Women’s Championship of Canada and we want to make those events and the others on our schedule best in class.
The same hold true for education and on January 1, we’ll see some new initiatives in education.
Another recent discussion that has been taking place involves member benefits. We’d like to look after our members and their families long term and that’s a big push for us internally right now.
We work for all of our members and in this case, it’s better to be proactive than reactive when something unforeseen happens, particularly if it isn’t covered by insurance. What happens if it involves a member of the family that isn’t covered by insurance?
We’ve got to be ready to help our members in times of need in whatever way we can. It isn’t all about insurance, but insurance is certainly the backbone of it all in unforeseen circumstances.
The more we talk to members, the more we realize that they’re understandably concerned about family members, kids and university education.
The staff here and at PGAs across the country understand that and we’re all on the same page. We have great things in place already, but we’re looking at where we are and where we want to be going forward.