The PGA of Canada will introduce its new education program just after the PGA Merchandise Show in Orlando, likely at the end of January, beginning of February.
Be it through formal programs such as the one we’ll soon introduce, or informally, the importance of ongoing education is clear, especially in a world that changes so quickly these days.
Whether it affects golf directly or indirectly, the news that strikes instantly these days offers an insight into not only what the industry faces as far as the overall economy goes, but helps us understand what our members and public golfers are facing in their everyday lives.
We were all shocked to hear last week that GM would be closing its plant in Oshawa, Ont., a move that will affect close to 3,000 jobs, by the end of next year. In Alberta, the falling price of crude has been an ongoing story.
These stories not only directly affect jobs, but also indirectly have consequences. Think of the restaurant where GM workers have breakfast or maybe have a beer once their shift is over. The same holds true for similar businesses in Alberta. Think also about suppliers to the oil industry or GM that may be farther away, but still affected.
Golf courses are among those businesses that could be affected, whether you’re a private or public facility with members or players who have been affected directly.
Keeping up to date on these issues also offers perspective on what to expect as it applies to your business. For example, why did the Bank of Canada not raise the lending rate on Wednesday, when it’s been doing just that recently?
From an education standpoint, updates keep us informed as to what to expect from technology that will be making their presence felt at golf operations, so there is a direct and indirect advantage.
Education isn’t exclusive to formal classes. Part of an ongoing education is keeping an eye on the outside world’s influence on the industry.