The planning for next year’s National Golf Day actually began on the day before this year’s event took place. We’ll have a conference call and we’re looking to get together in September.
We’ve all been tasked to come up with thoughts and ideas going forward and the September meeting will be a great time to start rolling out our plan for next year.
This year, we didn’t have a big campaign, but it blew me away when I saw on social media how individuals and golf courses recognized National Golf Day without any prodding from us. It was done on their own initiative and what a good sign for the future.
We’d like to give people more of a heads-up for next year, but we don’t want to come across as dictating to people. We’d like to say to golf courses, `What would you like to do?’ because what we saw from this year’s event is they had their own ideas, whether it was a discount or something else. It sure was fun to watch on social media that day.
We were focused this year on the event at Parliament Hill and meeting with government officials. This year was very much a pilot project and we held a cocktail party on the Monday evening and dozens of people showed up to talk about golf and it’s economic and health benefits, participation and environmental stewardship, among other topics.
Going forward, we look forward to having more people on board with us in this project and it was especially gratifying to see people across the country taking the initiative on their own.