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You are here: Home / BLOGS / Kevin Thistle

Jumping The Gun To Get Open May Get Cash Flowing, But There Could Also Be A Price To Pay Later On

April 17, 2018 By Kevin Thistle

It’s been a long winter across the country and about everybody wants to get the golf season going, but you’ve to watch how quick you are to open because you don’t want to affect your June-July-August business, your core business.

If we don’t get the golf course groomed properly and open too early, it can cause some effects we’ll regret later on in the season.

Let’s say we get them on the golf course when there’s still frost or when it’s still wet and we put carts out there, the danger is damage to the fairways or tees or greens and it takes a long time to recover from that.

We also have to be realistic to the fact that if we open too early and our courses get damaged or are in bad condition, people won’t be as quick to pay to play our great golf course later in the summer if they see scars on the golf course.

We want to make a good first impression with people or they may decide to go to the golf course down the road to play and that not only means lost business at the time, but perhaps into the future if they stay at the golf course they went to due to the bad conditions caused by jumping the gun.

Moving too quickly to open once winter finally ends can have consequences that we’re regretting months from now.

About Kevin Thistle

Kevin Thistle is CEO of the PGA of Canada

FILED: Kevin Thistle TAGS: PGA of Canada

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