When I arrived on Parliament Hill in Ottawa for the recent National Golf Day, I didn’t know what to expect. We weren’t asking for anything specific, just to create awareness, not only with golfers, but with MPs and other government officials.
We went with talking points from our economic study to highlight how much golf contributes financially, the employment it offers, the money it raises for charities and the health benefits of the game.
I was with a great team, including Leslie Dunning, president of Golf Canada, and Eric Ruhs, the superintendent at the Ottawa Hunt and Golf Club.
The message we tried to get across was that golf isn’t just a game, it’s business and big business at that.
We didn’t go in wanting to talk about taxes or tax fairness, which has been done in the past. We wanted to talk about the positive side of the game, it’s contributions and its inclusiveness.
You can play a round of golf for $15 or $500 across Canada and if you take a look at golfers, be it national or provincial teams or just on fairway across the country, there are players from many different ethnic groups, males, females and kids, so diversity was a big part of our message.
The image of golf being exclusively for a 47-year-old white male with a country club membership is just a stereotype and it’s one that can be shattered if people just take the time to look.
Based on what I saw, there were many who took a look and listened to us at National Golf Day.