I understand the reasoning behind the name change from Canadian PGA to PGA of Canada.
It’s aligning our association with every other PGA. We used to be known as the Alberta PGA, but we changed to PGA of Alberta years ago.
If you Google APGA, for example, there are several other groups and associations that go by the same acronym, but the reality is that we wanted to align ourselves with the PGA branding.
I know that there is tradition involved. Even though we’ve changed the Canadian PGA logo, I still think that the crest of the Canadian PGA is stunning, but times change and you have to be on the leading edge if you’re going to market and brand.
Sometimes, we become creatures of habit in which we get so traditional that change is a bad thing. The name change aligns us with other PGAs around the world and it still has the three letters that people automatically recognize.
It took me awhile to get my head around the new name, but by aligning ourselves with the World Alliance, we’re strengthening our association with others around the globe.
