As you’ve read in the past few weeks, the PGA of Canada has rolled out its new education platform, the PGA Training Academy and that will kick into high gear as the year progresses.
We’re very excited about the opportunities it presents. We have amazing people in the golf industry who are mentors, individuals who really help grow our businesses, grow our strengths and have such a positive impact on the people coming into an industry that is welcoming and encouraging.
There are so many avenues that I think were always there, but are better defined now. You can be a head professional or a general manager, but there are so many other options available to people just coming in.
There’s the opportunity to become a member of the PGA of Canada, but also to work with other associations that make the game so strong. We’re leaps and bounds ahead of where we were years ago.
One of the great things about the industry is that we’re never afraid to share successes, challenges and even failures as we learn from one another and we definitely can learn from one another, including many of the people just starting their careers.
Mentorship isn’t just about `When I was younger, this is what I did.’ Of course, experience is an important resource to draw from, but we have so many people with different strengths and talents.
We can never be afraid to ask questions, gather information and process that information as part of an ongoing education and the people new to the industry can offer valuable insights, as well.
If I’m a 25-year-old who wants to play golf, what do I want? Is it atmosphere, playability, social or family events? What better way to tap into that information than through somebody who is a part of that demographic?
If we use the vision of somebody in that age group, the better-equipped we are to attract people of that demographic. They bring something valuable to the table.
Education is not only about providing varied options, it’s also about seeking varied opinions and learning from one another.