The mood is not good with the falling price of Alberta oil as the nation witnessed when protesters met Prime Minister Justin Trudeau on his visit to Calgary last week and people will become more alarmed as time goes on if this continues.
I’m not expert on the oil industry, only how its ups and downs can affect the golf industry in the province.
I’ve been working on a charity event recently with a gentleman who is the CFO of a small oil and gas company.
He comes into my office for a coffee occasionally and we got talking about what’s happening. As he pointed out, he’s got a few options that include shutting down and not drilling, or slowing down the operation, along with a few others and none of them are good.
This goes beyond the people working on the rigs and is a reflection of the Canadian economy as a whole, particularly with the news I heard on Monday that in Ontario, GM has decided to shut down a plant in Oshawa, throwing close to 3,000 people out of work.
There’s a ripple effect and it also effects people in other lines of work and other businesses such as restaurants, grocery and convenience stores and golf courses.
Many believe that recreation will survive such economic challenges or that people who have been laid off will have more time to play golf and while both of those statements are true, limited income also forces people to make smarter decisions on where they do spend the money that they have.
Just a couple of weeks ago in this blog, I wrote about the short season of 2018 that started late and ended early and the importance ofgolf operations ramping up their sales and marketing to deal with it aggressively. With the recent events in Alberta and Ontario, be prepared to take that up another 10 notches with less disposable dollars out there.
People aren’t going to quit playing golf, but there are going to have to make smarter decisions based on the current situation, which should lead to the golf industry working smarter and harder.’’
Since I began consulting and teaching about a year ago, I see a lot more people and get a different perspective. You need to stay optimistic, but now more than ever, pass along that positive attitude to as many people as possible.
Maybe this is the new reality and while the cream rises to the top, as the old saying goes, it’s even tougher to get to the top in challenging times. Accepting that challenge with new and innovative ideas is the only avenue to a positive outcome.