The new Titleist TruFeel golf ball is engineered for distance and control, reimagined with a new TruTouch core and new TruFit aerodynamics for more distance with the driver and in the long game. A proprietary TruFlex cover is used to provide softer feel and improved control on shots into and around the green. For […]
Srixon Introducing Fifth Generation Q-Star Golf Ball
Srixon is launching it fifth generation Q-Star ball, available in Pure White and Tour Yellow, in North America on Friday. “The new Q-Star maintains the high-quality performance performance that consumers have come to expect with this golf ball,” said Jeff Brunski, vice president of research and development. “We’ve enhanced this generation with the new FastLayer […]
Callaway Introduces Chrome Soft X Triple Track Golf Ball
The new Chrome Soft X Triple Track golf ball from Callaway is for the player who wants high launch and low spin off the driver for more distance, better workability and spin with increased control from their irons and wedges. Triple Track lines are used to improve alignment on for better putting accuracy instead of […]
TaylorMade TP5 Is More Visible With New Pix Golf Ball
TaylorMade has introduced TP5 Pix golf balls that use advanced visual technology to offer more visibility. The growing trend of golfers playing a golf ball that allows for a different look has also opened the door to improving visual performance and visual technology through the use of machinery that has never before been used. Pix, […]
Titleist Pro V1 And Pro V1x Now Offered In High Optic Yellow
Pro V1 and Pro V1x golf balls are now available in a new high optic yellow color option. Pro V1 and Pro V1x Yellow first appeared on the PGA Tour in late January at the Waste Management Phoenix Open, where Bubba Watson put a 2019 Pro V1x Yellow immediately in play. “I’m loving the new […]
New Titleist Pro V1 And Pro V1x Aim To Achieve The “Best Of Both Worlds”
Titleist has launched its new Pro V1 and Pro V1x golf balls for 2019. “When we set out to develop the 2019 models, we found that golfers at every level are extraordinarily satisfied with the performance of their Pro V1 or Pro V1x. At the same time, golfers keep telling us they would still like […]
Mizuno Enters North American Ball Market With RB Tour And RB Tour X
Mizuno is making its first appearance in the North American golf ball market with the introduction of its RB Tour and RB Tour X products that represent the company’s first golf balls to be introduced globally. Mizuno introduced its first golf ball to the Japanese market in 2005, its first urethane covered ball to Europe […]
Callaway Deepens Its Golf Ball Offerings With Three Introductions
Callaway continues to add to its extensive array of golf balls product with the introduction of the ERC Soft, Supersoft and Supersoft Magna. ERC Soft With ERC used in honour of company founder Ely Reeves Callaway, ERC Soft is designed for distance and for soft feel, with increased control around the green made possible by […]
High-Flex Material Highlights TaylorMade’s Launch Of TP5 And TP5X Golf Balls
TaylorMade has introduced its new 2019 TP5 and TP5x golf balls, featuring its its new High-Flex Material (HFM). “With the new TP5 and TP5x golf balls, we knew there was an opportunity to make them even faster,” said director of golf ball R&D Eric Loper. “Our research into the driver and ball interaction at the […]
Titelst Introduces New AVX Golf Ball
The new Titleist AVX focuses on distance and soft feel through proprietary core, cover and aerodynamic technologies. “Golfers have spoken loud and clear about the performance of AVX,” said Michael Mahoney, bice president of Titleist golf ball marketing. “While our R&D team is constantly exploring new golf ball technologies, only a limited number of prototypes […]