Pro V1 and Pro V1x golf balls are now available in a new high optic yellow color option. Pro V1 and Pro V1x Yellow first appeared on the PGA Tour in late January at the Waste Management Phoenix Open, where Bubba Watson put a 2019 Pro V1x Yellow immediately in play. “I’m loving the new […]
New Titleist Pro V1 And Pro V1x Aim To Achieve The “Best Of Both Worlds”
Titleist has launched its new Pro V1 and Pro V1x golf balls for 2019. “When we set out to develop the 2019 models, we found that golfers at every level are extraordinarily satisfied with the performance of their Pro V1 or Pro V1x. At the same time, golfers keep telling us they would still like […]
Mizuno Enters North American Ball Market With RB Tour And RB Tour X
Mizuno is making its first appearance in the North American golf ball market with the introduction of its RB Tour and RB Tour X products that represent the company’s first golf balls to be introduced globally. Mizuno introduced its first golf ball to the Japanese market in 2005, its first urethane covered ball to Europe […]
Callaway Deepens Its Golf Ball Offerings With Three Introductions
Callaway continues to add to its extensive array of golf balls product with the introduction of the ERC Soft, Supersoft and Supersoft Magna. ERC Soft With ERC used in honour of company founder Ely Reeves Callaway, ERC Soft is designed for distance and for soft feel, with increased control around the green made possible by […]
High-Flex Material Highlights TaylorMade’s Launch Of TP5 And TP5X Golf Balls
TaylorMade has introduced its new 2019 TP5 and TP5x golf balls, featuring its its new High-Flex Material (HFM). “With the new TP5 and TP5x golf balls, we knew there was an opportunity to make them even faster,” said director of golf ball R&D Eric Loper. “Our research into the driver and ball interaction at the […]
Titelst Introduces New AVX Golf Ball
The new Titleist AVX focuses on distance and soft feel through proprietary core, cover and aerodynamic technologies. “Golfers have spoken loud and clear about the performance of AVX,” said Michael Mahoney, bice president of Titleist golf ball marketing. “While our R&D team is constantly exploring new golf ball technologies, only a limited number of prototypes […]
The Name Explains The Focus Of The New Titleist Tour Soft Golf Ball
Softness is the focus of the new Titleist Tour Soft golf balls. “We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel,” said Michael Mahoney, vice president of Titleist golf ball marketing. […]
New Titleist Velocity Is Dedicated To Distance
The new Titleist Velocity golf balls have been reengineered with a softer high-speed core and Titleist’s fastest cover blend to deliver extremely low spin and fast ball speed off the tee for increased distance. Velocity’s aerodynamics are used to produce a high flight on all shots to enhance distance and help golfers stop the ball […]
New Callaway Chrome Soft And Chrome Soft X Golf Balls Have Graphene Dual SoftFast Core
Callaway Golf has announced the launch new Chrome Soft and Chrome Soft X golf balls, designed to provide enhanced feel and mis-hit forgiveness. A Graphene-infused Dual Soft Fast Core has a larger inner core to maximize compression energy while minimizing driver-spin and promoting high launch for long distance. “We’ve innovated at every layer, starting with […]
TaylorMade Gets Colourful As Noodle Goes Neon
TaylorMade has relaunched the Noodle, which made its name in the long and soft category of golf balls designed for the recreational player. Noodle’s relaunch is led by an expansion of its traditional line with the release of Noodle Neon, a collection of high-visibility, fluorescent-coloured matte finished golf balls in six vibrant colours designed to […]