Callaway continues to add to its extensive array of golf balls product with the introduction of the ERC Soft, Supersoft and Supersoft Magna.
With ERC used in honour of company founder Ely Reeves Callaway, ERC Soft is designed for distance and for soft feel, with increased control around the green made possible by a new multi-material Hybrid cover that promotes fast ball speeds for long distance and great feel.
Around the green, it’s engineered to create noticeably higher spin for improved control, allowing for aggressive play on approach shots and in the short game.
ERC Soft has a Graphene-infused Dual SoftFast core to maximizes compression energy for faster ball speeds, while also promoting low spin off the driver and high launch for longer distance.
Callaway has also introduced new patented Triple Track Technology that utilizes Vernier Acuity Precision, the same visual technology used to land planes on aircraft carriers. Triple Track Technology is used to help improve alignment compared to a regular side stamp alignment aid.
Supersoft Magna is an oversized ball that still conforms to the USGA Rules of Golf and it ’s designed for players who struggle with consistent solid contact and those looking for more distance and easy launch.
The key is a higher centre of gravity that promotes the high launch and contact that you normally get when a ball is teed up. Supersoft Magna offers golfers, particularly developing golfers and slow swing speed players, a more confidence with excellent feel and longer, straighter distance.
The low compression core also contributes to faster ball speed and low spin for more distance, while newly-designed HEX Aerodynamics promote a lower spin rate, reduce drag and enhance lift.
Supersoft Magna is completed with a soft Trionomer cover formulation for wedge spin and enhanced feel.
The new Supersoft combines Callaway’s lowest compression with a new softer cover and enhanced HEX Aerodynamics for lower drag.
The low compression core and new low-spin HEX Aerodynamics pattern promotes longer distance and straighter shots, while the soft Trionomer cover offers greater spin and better feel.