Bridgestone Golf has introduced the e12 CONTACT ball that features the new CONTACT Force dimple that features a structure with a raised area in the centre and an outer portion that slows sidespin during flight.
The raised area of the new dimple allows for 38 per cent more contact with the clubface at impact than traditional dimples for a more efficient transfer of energy and improved core activation.
“Bridgestone has long been a pioneer in bringing to market unique dimple shapes, sizes and constructions in the golf industry, but up until this point, that has primarily been a means of achieving optimal aerodynamic performance,” said Elliot Mellow, golf ball marketing manager for Bridgestone Golf.
“In the new e12 CONTACT, dimples actually serve as a source of increased power and distance as well. They also contribute to minimizing hooks and slices, making the newest e12 a golf ball that provides performance you can actually see in terms of straight distance,” said Mellow.
The new CONTACT Force dimple also promotes longer contact time with the clubface on pitches and chips for increased spin and control on shots in the scoring zone.
Many players will also see benefits on the green with more consistent putting results due to improved putter face contact. In addition, a new, softer core contributes to significantly enhanced feel on all shots.
“REACTIV (cover technology) was our first significant foray into increasing performance through contact science,” said Dan Murphy, president and CEO of Bridgestone Golf.
“Now our engineers have determined that with the cutting-edge CONTACT Force dimple design, we can transfer more energy to the core for greater distance while also optimizing aerodynamics to cut down slice and hook spin. It really is an amazing development,” said Murphy.
The three-piece Bridgestone e12 CONTACT will be at retail March 1. MSRP is $39.99. In addition to the classic white version, the e12 CONTACT will be available in Matte Green, Matte Red and Matte Yellow color options.