With customization, personalization and visual technology becoming fast-growing trends in golf, TaylorMade has introduced the new MySymbol golf ball program.
MySymbol allows golfers to make TP5 and TP5x completely their own with logo and design options such as picking the colour of the TaylorMade logo, choosing a symbol or multi-digital alphanumeric positions below the TaylorMade logo.
“Customization and personalization within golf is amongst the biggest trends in the industry right now and MySymbol puts TaylorMade in the forefront of that space,” said Mike Fox, senior director of golf ball product creation for TaylorMade.
“We have invested heavily in visual technologies and personalization because it is by far what golfers, including our TaylorMade athletes, are asking for. We are excited to bring endless options for customization and personalization to our consumers in this unique way with MySymbol,” said Fox.
With TP5 and TP5x golf balls, golfers can replace the standard number under the TaylorMade logo with one of over 100 stock logo symbols. With the MySymbol program, golfers will no longer be looking for a TP5x No. 3 on the golf course, but perhaps a TP5x with a Canadian flag.
Symbol category options include animals, countries, foods, holidays, nature, sports and states, among others. Golfers can also use the side of the golf ball to place the same or a different stock logo of their choosing.
Not only can golfers replace a number with a symbol, but personal messaging possibilities are also plentiful.
Golfers can choose up to four alpha numeric characters to replace the logo or eight characters on three eligible lines of text on the side of the ball. The characters replacing the standard number can be letters, numbers or characters of a four-character variety.
To match the theme of their MySymbol, the colour of the TaylorMade logo and/or their custom number/text can be made by changing the standard black to five vibrant colours including navy, green, red, orange or pink. Colours can also be mixed and matched to create a ball that best represents them.
Team TaylorMade athletes are also planned to start taking advantage of this new program. Collin Morikawa and Charley Hull will be the first to put their MySymbol balls into play this month.
“A big part of golf is being in a great mental state and when I see the picture of my dog Koa, I immediately am calm and confident. Being able to put a custom logo on my ball in a way that I enjoy and isn’t distracting is something I never could have envisioned,” said Morikawa.
MySymbol TP5 and TP5x golf balls are available here for $74.99 a dozen. Purchases come with a minimum requirement of three dozen per purchase.
In addition to the all-new MySymbol program, with products such as TP5/TP5x pix and Tour Response Stripe, TaylorMade has changed the landscape of visual technology.
TP5/TP5x pix, created by TaylorMade designers in collaboration with Rickie Fowler, features Clear Path Alignment technology with functionality to aid alignment on the green and gauge the quality of putts.
TaylorMade has adapted the standard pix design with numerous online exclusives for golf fans of all interests and passions. Click here for more
Expanding on Clear Path Alignment, Tour Response Stripe brings 360 degrees of visible technology wrapping around the centre of the golf ball to help aim putts better while providing immediate feedback.
Tour Response Stripe is now available in a multi-pack of green, orange, blue and red as well as a blue/pink dozen option. Tour Response Stripe is also available in jar ball offerings at various retail stores and pro shops.