Adams Golf has announced the arrival of the new Blue line of products that includes a driver, fairway, hybrid and combination iron set with each focused on getting the ball in the air more easily and more consistently.
Adams’ Easy Launch System is comprised of three performance features that work together to give golfers more air.
Blue products also have an internal draw bias and are designed to offer a pleasing, inviting shape at address to make the game more fun and less intimidating.
The first feature of the Easy Launch System, with its heritage in previous Adams models, is the Velocity Slot Technology on the soles of the clubs to delivers more flex from the clubface and produce more consistent ball speed at impact for improved distance and accuracy.
The Easy Launch System also implements low/back centre of gravity, which can be found in all metalwoods and irons throughout the Blue lineup.
The low and back CG is used for for higher launch, more spin more air time on all shots. Blue’s CG placement is used to help many swing speeds and swing styles achieve better launch conditions.
In addition to the Velocity Slot Technology and low/back centre of gravity, new Adams SlimTech shafts have been integrated into Blue, with narrower shaft tip diameters to promote lower kick points and high launch conditions from any lie.
Driver and fairway features a .320mm tip (vs .350 in most standard products), while the hybrids and irons have a .350mm tip (vs .370 in most standard products).
“Quite simply, Adams Blue is engineered to help golfers hit higher, straighter shots more consistently,” said senior director of product creation Brian Bazzel.
“Through a sophisticated, simple design, Blue matches an aesthetically-pleasing look with proven performance technologies to make the game more fun for more golfers,” added Bazzel.
The Blue Driver will be available in 9.5, 10.5 and 12-degree lofts with a 55 g Aldila SlimTech shaft.
Blue fairways are offered in 15, 19 and 22-degree lofts, with a 55 g Aldila SlimTech shaft, while Blue hybrids are available in 19, 22, 25 and 28-degree lofts with a 55g Aldila SlimTech.
Blue irons are sold as a combination set, including a three and four hybrid along with the five iron through pitching wedge in either steel (True Temper Dynalite SlimTech, 85g) or graphite (SlimTech by Aldila 55).