Cleveland Golf has introduced the new Huntington Beach SOFT Premier putters, to go along with an array of new Huntington Beach SOFT models .
The new Huntington Beach SOFT Premier, will officially launch on Friday, Aug . 21.
“The Huntington Beach SOFT Premier builds upon the success of our current putter lineup,” said Brian Schielke, marketing director at Cleveland Golf .
“With new head shapes, sleek designs and a fitting system for every stroke type, we have a putter that will help any golfer improve their performance on the greens. ”
The foundation of the Huntington Beach SOFT Premier is Cleveland Golf’s proprietary Speed Optimized Face Technology (SOFT) to normalize the speed of putts across the entire putter face.
The centre of the face features more condensed milling lines, while milling mark frequency decreases going outward from the centre. Unlike similar technologies featured elsewhere, SOFT takes the next step by delivering model specific milling for each model to deliver optimized distance control, regardless of the putter shape .
What separates the Huntington Beach SOFT Premier is a new Gray Satin finish used to provide a sleek, premium look and limi glare.
Huntington Beach SOFT Premier features two specific putter grips to enhance putting performance for each stroke type .
For slight or strong arcing strokes , the Lamkin SINKFIT Skinny Pistol grip, combined with a toe-down weighting, will help facilitate clubhead rotation. Meanwhile, the larger Lamkin SINKFIT Pistol grip and face-balanced design is ideal for straight back stroke types.
Key Innovations Inside Huntington Beach SOFT Premier:
Gray Satin Finish: Sleek, Gray Satin PVD finish for a premium appearance and to instill a sense of confidence.
Speed Optimized Face Technology: For consistent speed control and distance performance, Cleveland’s proprietary Speed Optimized Face Technology normalizes ball speed across the entire face of the putter, even on off centre putts.
Putting Fit System: With two different grip options, the new Huntington Beach SOFT Premier offers a precise fit, depending on your stroke type and model preference,
Precision Milled. Face: A unique diamond CNC milling pattern increases friction for a pure roll and softer feel at impact.
Cleveland Golf is also introducing eight new tour-proven shapes to the Huntington Beach SOFT collection.
These new releases offer a similar fitting system. For slight or strong arc types, the Huntington Beach SOFT Pistol grip comes standard, while straight back stroke types will benefit from the Huntington Beach SOFT Oversized grip.
Huntington Beach SOFT Premier putters are available for $199.99 MSRP , while the new models of Huntington Beach SOFT putters are available for $169.99 MSRP . Personalization is available for both models featuring 16 unique colour selections and four different colour fill areas for an additional $10.