G&G Golf Company has announced the addition of Kristi Larson to its team of sales representatives in response to growth in the Northern Alberta market.
To ensure best-in-class customer service is provided to each of its distribution channels, G&G Golf, in collaboration with Greiner Agencies, has redefined the responsibilities within the Northern Alberta territory.
G&G Golf congratulated Wayne Greiner on outstanding achievements over the past few seasons in building the TravisMathew brand in the green grass market.
“We are thankful for the time and effort that Wayne has invested in order to grow TravisMathew and New Balance Golf in Northern Alberta. He has been an excellent ambassador of both brands and has always represented G&G Golf to the best of his abilities,” said Brad German, president of G&G Golf.
More recently, Greiner has been actively uncovering the potential that exists in both the corporate and menswear channels. As a result, Greiner Agencies will turn its focus solely on these two distribution channels effective June 1 to build upon the momentum created, resulting in continued sales growth and improved service to the customer base in these markets.
“Wayne will surely be missed in the green grass market,” said golf division sales manager Randee Hermus. “He has established long-standing , mutually beneficial relationships that won’t soon be forgotten . He is well respected in the industry and will undoubtedly be an asset to our corporate and menswear business. This transition will certainly allow him the time to forge similar relations in a rather untouched market.”
As a result of this shift , Kristi Larson will assume complete responsibility of the green grass market and full representation of both the TravisMathew and New Balance Golf brands moving forward.
She returns to G&G after a one-year hiatus as the soft goods brand manager. She has an extensive golf retail background, having worked in the industry for over 15 years.
“I am thrilled to have the opportunity to work with the G&G family once again, this time round on my home turf. Adding TravisMathew and New Balance to my sales portfolio is a great pleasure. Wayne has set me up for great success in the territory, for which I am grateful. I am hopeful and very much looking forward to continuing that momentum in the territory,” said Larson.
Added Hermus: “We are excited to welcome Kristi back into the fold here at G&G and are convinced that she will make an immediate impact on the business and a lasting impression on her customers straight out of the gates. Her retail and fashion experience along with her passion for the game will make her a tremendous asset in the burgeoning Northern Alberta green grass market.
“Although the official responsibility transfer date has been set for June 1, 2020, the transition of the business is currently underway . Wayne and Kristi plan to work in close conjunction with one another to ensure the lines of communication remain open and the best interest of all customers remains at the forefront.
“G&G Golf Company could not be more pleased with the decision to diversify this territory and looks forward to seeing the results that both Wayne and Kristi will produce in the many years to come” added Hermus.
Larson can be reached, via email at email@example.com.
Greiner can be reached by email at firstname.lastname@example.org.