With Kevin Blue beginning his role this week as chief sport officer, Golf Canada has announced several change within the organization.
Vanessa Morbi, previously the senior director of marketing, has been promoted to chief marketing officer. She will oversee all areas of marketing including brand, digital, and now communications.
Reporting to Morbi will be brand director Marianne Baker, CRM director/business analyst Ljubomir Gorscak, and Dan Pino, senior director of communications, who will report to CEO Laurence Applebaum on corporate communications.
John Sibley, in his position of chief commercial officer, will now have full management of Golf Canada sales and partnerships in addition to overseeing both professional championships, the RBC Canadian Open and CP Women’s Open to ensure that sales, partnerships, and operations work in full alignment.
Reporting directly to Sibley will be senior director of partnerships Craig Sharp, senior director of sales Jason Diplock, Ryan Paul, tournament director of the CP Women’s Open and Bryan Crawford, tournament director of the RBC Canadian Open.
Garrett Ball has been promoted to chief operating officer to better reflect his extensive role within Golf Canada.
Ball will continue to manage the areas of finance, IT and heritage, as well as have oversight of all operations, as well as leading efforts for Golf Canada on key strategic projects.
Reporting to Ball will be director of finance Natalie Henein, manager of information technology O’Neal Taylor, director of heritage services Meggan Gardner. Paul and Crawford.
Alison Richmond, senior director of human resources has made the personal decision after 25 years to begin a transition into semi-retirement and will be working a slightly reduced schedule. As a result, she and the human resources and administration department will report to Ball. Alison will continue to be a member of the executive team.