Golf Town has announced a new partnership with Todd Keirstead and ParaGolf Canada, an initiative to create a pathway for Canadians of all abilities to participate in golf.
Through this collaboration, Golf Town and ParaGolf Canada aim to promote inclusivity and grow the game of golf for all players, regardless of their abilities.
“This great partnership provides an incredible opportunity for a group of individuals who have historically been underrepresented in this country to not only have a national platform, but the resources to change the golfing landscape with the largest golf retailer in Canada,” said Keirstead, founder and CEO of ParaGolf Canada.
“Through new initiatives that Golf Town and ParaGolf Canada will be collaborating on, we will provide many opportunities for individuals with various physical, cognitive, and sensory abilities to come out and play,” added Keirstead.
The Golf Town and ParaGolf Canada partnership’s new initiatives will include:
Adaptive Custom Clinics: Training workshops will be offered in store for golf professionals, health care professionals and individuals in adaptive situations to better understand the nuances of the golf swing and how Golf Town and ParaGolf can welcome them to the sport.
Adaptive Club Fitting: Through specialized staff training and custom fitting technology, players of all abilities will be able to find the right equipment for their unique needs at Golf Town locations.
ParaGolf Day/Adaptive Golf Day: Together with ParaGolf, Golf Town will plan an event dedicated to adaptive golf by celebrating, supporting and inspiring individuals with physical, sensory and cognitive disabilities.
Adaptive Golf League: A nationwide adaptive golf league in which individuals of all abilities participate in a non-competitive environment while having the chance to win great weekly prizes.
“In the past six years at Golf Town, we have inspired Canadians to come out and play, no matter their age, ability, gender or background.” said Fred Lecoq, chief marketing officer for Golf Town.
“We believe in making the game inclusive and accessible for all Canadians, we’ve developed programs that bring golf to more women and children and our latest partnership with ParaGolf Canada furthers these efforts,” said Lecoq.
Once launched, the Adaptive Clinics will be made available in select Golf Town locations across Canada with Adaptive Club Fitting services available across all 47 Golf Town locations.