Sarah Urbanowski has joined Alberta Golf as director of business transformation and will be responsible for leading market research and developing a value proposition for the recreational golfer and enhancing digital innovation within the association.
Urbanowski is a brand and communications strategist with over a decade of experience developing and managing brands, as well as leading high impact audience engagement plans.
A recent graduate from Haskayne School of Business in the Executive MBA program, Urbanowski also holds a Bachelor of Communications with a major in journalism and has previous experience with Alberta Golf as a member of the communications committee.
Her previous achievements include playing an instrumental role in developing strategies to support the $2 billion Airport Development Program at YYC Calgary International Airport, as well as leading the development of a new consumer brand for ATCO Energy in the home service category.
Urbanowski played 50 rounds in 2020, while connecting with numerous recreational golfers.
“I am thrilled to join the team at Alberta Golf as we look for innovative ways to better engage with the recreational golfer,” said Urbanowski.
“This is an exciting opportunity to combine my passion for developing and growing new and established brands within Alberta with my love for the game of golf. I am looking forward to working with all of our partners to co-create products and services that evolve and grow the game,” she said.