The Canadian Golf Superintendents Association has announced that Peter Ridout has become its business development manager.
With 20 years of business to business sales, account management, his professional career includes 10 years of marketing industry conferences and trade shows.
“After several consecutive successful years, the CGSA is now ready to invest into several growth opportunities, including new membership and partnerships,” said executive director Jeff Calderwood.
“Peter’s skills and experience provide an excellent fit to fulfill this vision and further support the CGSA’s benefits to the golf superintendent’s profession and the related supplier community,” he said.
Reporting to chief operating officer, Kathryn Wood, Ridout will work closely with member services manager Lori Micucci, and communications and administration manager Barb Manifold.
“I am excited to join such an experienced team and really looking forward to my new career with the CGSA,” said Ridout. “I think we have some great opportunities ahead and I really look forward to building so many mutually beneficial relationships along the way.”
Ridout can be reached directly at email@example.com or at 800-387-1056.