Callaway is gunning for the next generation with news that actor and musician Justin Timberlake has been named creative director
The announcement from Jeff Colton, senior vice president of global brand and product for Callaway calls on Timberlake to be involved in development and execution of concepts for Callaway marketing activities and consultation on visual representation of the brand.
“We have worked with Justin for more than three years now and have been thoroughly impressed with the level of quality he brings to everything he is involved with,” said Colton.
“The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare and his input has already made an impact,” he added.
Off the top, Timberlake with support the company’s 2012 RAZR line, including the just-launched RAZR Fit driver.
The 2012 line will be launched in the first quarter of 2012 through the company’s “Epic Demo” campaign being shot at several iconic Las Vegas landmarks.
“It’s always great when professional projects surround something that I am passionate about and the sport of golf and my work with Callaway definitely fit that criteria,” said Timberlake.
“I’m looking forward to bringing a fresh perspective to this category, focusing on the social aspects, fun and lifestyle associated with Callaway and playing golf,” he said.