The PGA of Canada has named Matt Allen as its new chief innovation officer.
Allen will be the point-person for all special projects coming out of the national office as well as the key contact for the PGA of Canada’s nine zones and other industry stakeholders, both nationally and internationally.
“I’m absolutely thrilled to take not only my career, but the PGA of Canada’s special projects and industry relationships to the next level,” said Allen. “I’ll be working closely with CEO Kevin Thistle and the entire national office staff for the betterment of the PGA of Canada’s 3,700 members and our brand.”
Allen, 30, is from Guelph, Ont., and has been with PGA of Canada since 2011. He has led the association’s education department for the past two years and will continue to oversee the direction of the education department in this new role.
“It gives me great pleasure to announce Matt Allen as the PGA of Canada’s new chief innovation officer,” said Thistle.
“Matt has intimate knowledge of the numerous special projects coming out of the national office, as well as great relationships with our zones, national staff, partners and other industry stakeholder groups, so it is a very natural fit to have him step into the new role that will greatly benefit the PGA of Canada members,” he added.
Allen is a graduate of Wilfrid Laurier University with a degree in Kinesiology.
Allen can be reached by e-mail at matt@pgaofcanada.com.