The Canadian Society of Association Executives (CSAE) has recognized the National Allied Golf Associations’ (NAGA) Golf Awareness Campaign with its Make a Better Canada Award.
The series of seven Golf Awareness Days across the country were recognized as the best government relations campaign by an association in the past year.
Elizabeth Di Chiara, executive director of the Canadian Society of Club Managers and Jeff Calderwood, CEO of the National Golf Course Owners Association Canada accepted the award on behalf of NAGA.
Between April and June, NAGA carried out the first ever Golf Awareness Campaign, which included meetings between golf industry representatives and 180 provincial and federal politicians. The campaign also generated extensive media coverage across the country.
The common objective for each of the seven events was to convince legislators throughout Canada that golf is a vital industry, as well as a great game.
Using data from NAGA’s Economic Impact Study, all seven campaigns focused on golf’s contribution to the economy, the environmental stewardship and the health and wellness aspects of the game.
The campaign launched on April 5 in Quebec, followed by Prince Edward Island, Alberta, Ontario, Manitoba, British Columbia before ending with the Federal Lobby Day in Ottawa.
Several of the meetings generated promises from politicians that golf would be invited to the table when legislation affecting the industry was being introduced or changed.
An all-party federal Golf Caucus was formed as an immediate outcome of NAGA’s Federal Awareness Day.
“This campaign was a huge undertaking and to be recognized by an organization such as the CSAE that represents thousands of Canadian associations is truly an honour,” said Gary Bernard, executive director of the PGA of Canada and current NAGA Chair.