Red Rooster Golf Inc. has launched a new premium golf glove and unique subscription service with a focus on giving back to the game.
Sourcing high-grade leather, Red Rooster has developed a collection of golf gloves for men, women, and juniors that can be delivered right to golfers’ doors with no-cost shipping.
“We surveyed more than 3,500 golfers in the past 60 days,” said Red Rooster founder Kerry Moher.
“For too long gloves have been an after-thought, but almost every golfer uses a glove on almost every shot. More than 80 per cent of survey respondents admit they don’t change their glove often enough,” he said.
After extensive research and factory site visits, Moher – who played NCAA Division II golf – sources AAA Cabretta leather for Red Rooster golf gloves. The lineup of gloves will be manufactured at the same facilities and by the same process as the bigger brands in the sport.
Most of the styles offered by Red Rooster will start at $25 Cdn. and will come in a variety of sizes (including Cadet) and styles.
While the distribution channel for most gloves drives up costs, Red Rooster gloves will be sent directly to consumers.
Red Rooster’s unique subscription model will allow for golfers to receive a new glove at various times through the year, direct to their door, with no charge for shipping.
“Most golfers don’t know when to change their glove and, in general, most golfers play with a golf glove longer than they should,” said Moher.
“Our optional subscription model is customized to each golfer’s glove needs with a flexible quantity and frequency – as often as every month to as little as once per year,” he said.
Along with offering a flexible, unique subscription service model, Red Rooster will also help golfers “Play It Forward.” For each glove bought, Red Rooster will donate a glove to junior golf initiatives.
“Not only are the gloves high quality, like anything I’ve worn on tour, but the subscription model is easy to understand and the get-give opportunity is an awesome way to support junior golf,” said Brad Fritsch, a former PGA Tour member and supporting founder of Red Rooster.
The First Tee Triangle (Raleigh, North Carolina) and First Tee Ontario recently committed as “Play It Forward” partners to help get gloves on the hands of new or prospective golfers.
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“Every time I would go to a First Tee event, none of the kids had gloves,” said Fritsch. “And yet, almost every adult golfer wears one for almost every shot. A glove is a perfect thing for young golfers to receive from their local First Tee chapter and it’s something they can be proud of owning.”
Red Rooster launched a crowdfunding campaign on Kickstarter Monday with the expressed intent to support the First Tee Triangle and First Tee Ontario program needs for the summer of 2021. Followed by an eCommerce launch on www.redroostergolf.com in late June.
“Many of the kids that we serve through our First Tee program come to us without appropriate equipment, apparel, and accessories,” said Brandon Baker, CEO of First Tee Triangle.
“This partnership will allow us to put a new glove on each young person’s hand in our program, regardless of their ability to pay for it and will allow us to create even greater equity and inclusion during our classes,” said Baker.
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