Sunice has been named the top outerwear company in the resort category for 2008 in the Association of Golf Merchandisers’ annual member survey.
The Sunice trademark was acquired from Montreal-based Fletcher Leisure Group Inc. in January by Ashworth Inc., which established a wholly-owned subsidiary, Sunice Holdings Inc., that owns the Sunice trademark. The Fletcher Group continues to distribute Sunice and Ashworth, among other brands, in Canada.
“Obviously, this is a tremendous honour for Sunice and Ashworth Inc.,” said Ashworth chief executive officer Allan Fletcher.
“The AGM represents the golf industry’s most respected merchandisers, so receiving this honour validates not only the quality of our product, but also our customer service and dedication to the green grass channel.
“There are a number of talented outerwear companies in the golf industry, so we don’t take this honour for granted,” said Fletcher, adding that challenges ahead emphasize the importance of customer service.
“Economic times are tough and many of our customers have had to streamline their vendor lists, so the AGM’s recognition of Sunice in the resort classification not only is extremely meaningful for us, but it continues to strengthen our resolve to be the best vendors we can be in serving our loyal customers.”
