It’s been 17 years since adidas first unveiled the TOUR360, a shoe it admits that took a lot of risks when it came to design because it wanted to challenge conventional thinking.
The company is opening the next chapter in its flagship footwear franchise with the introduction of the TOUR360 22 that, like the original, required some risk.
The primary focus was to re-examine how adidas addressed two critical areas that are important for golfers of all skill levels: fit and traction.
It required a look at historical models of the TOUR360 as well as other brand archives from other categories for inspiration in finding key features to make it the best-performing TOUR360 to date.
From the ground up, the TOUR360 22 sits on the Feet You Wear last, serving as the foundation for the new TOUR360 FIT. The new shoe also features the new direct-injected SPIKEMORE traction system.
“The TOUR360 is synonymous with pinnacle technology and premium materials,and we remained true to that throughout the design process of this new model,” said Masun Denison, global footwear director for adidas Golf.
“Golfers will instantly notice a more natural fit that offers better stability, better traction and amazing comfort. I’ve been a part of the creation of every model of the TOUR360, so I can confidently say that this is our best-performing model we have ever introduced,” said Denison.
The Feet You Wear last was first introduced in 1996. The design mimics the natural shape of the foot to create a better connection with the ground and accommodate the natural movements of the foot in all directions.
Knowing how important the ground is in the golf swing, an added benefit of using the Feet You Wear last is to help golfers utilize this connection with the ground to generate power on the swing.
The Feet You Wear last is one component of our NEW TOUR360 FIT that is part of the introduction of the TOUR360 22, which also includes:
The TOUR360 22 combines the comfort of full-length BOOST cushioning with an EVA stability frame. This EVA stability frame is a horseshoe-shaped piece that surrounds the full-length BOOST with EVA chassis, strategically placed on the perimeter of the forefoot to provide golfers with lightweight stability, comfort and performance.
GEOFIT Collar Pad
Designed to enhance the fit and feel on the top of the foot, this piece gently conforms to the individual to provide a more personalized and comfortable fit.
3D Torsion System
Targeted stability in the midfoot, this mold plate is used to enhance the connection with the ground, while also helping to stabilize footwork throughout the swing.
Working in tandem with the Feet You Wear last, this sockliner cradles the contours of the foot, especially in the heel, to provide enhanced cushioning, comfort, and support.
The latest iteration of Spikemore with the TOUR360 22 features cleats directly injected onto the TPU base. By injecting the cleats, adidas discovered it could provide more precise locations that would allow it to adjust density, make the inside and outside arm shapes unique and adjust the size depending on where the cleat sits on the outsole. Each cleat also includes a centre cone that helps to improve overall grip. While larger than spikes of the past, this new configuration and variance in size is used to disperse weight and promote increased green friendliness.
As part of the effort to improve fit, adidas collaborated BOA Technology to elevate both the fit and performance for the BOA models of the TOUR360 22. The PerformFit Wrap system consists of two overlapping panels that pull down over the top of the instep.
The BOA Fit System, featuring the micro-adjustable Li2 dial wraps around the heel, locks the foot into place while providing customized fit. The BOA model also features a sockfit construction, designed to give golfers support, stability, and confidence.
“I got to see first-hand how much detail went into bringing this shoe to life and that was a really unique learning experience. Footwear is so important in the golf swing, but it can also help boost confidence,” said Xander Schauffele.
After spending quite a bit of time testing the TOUR360 22, I know golfers will feel a higher level of stability, traction and comfort, which are things we all need from our footwear out on the course so that we can perform our best,” he said.
Dustin Johnson has become familiar with Tour360 over the years, but says this one stands out.
“I’ve worn almost every model of TOUR360 since I started my career and I’m always amazed at how the footwear team continues to raise the bar year after year. I really like the design and style with this new model, but the traction, feel and comfort I get definitely make this the best version of the TOUR360 that I’ve ever worn,” said Johnson.
Danielle Kang echoed those thoughts.
“The TOUR360 22 is packed with so much innovation and technology that I could feel the difference the minute I put them on. What impressed me the most was how meticulous the team was throughout the design process and I think the final product is a testament to adidas’ commitment to never stop striving for better. I’m really excited to perform in it this season,” said Kang.
The upper features premium rich leather (one-year waterproof warranty), microfiber, and textiles that incorporate recycled materials, all part of the company mission as a brand to help end plastic waste.