As the name CODECHAOS suggests, adidas seeks to break down traditional stereotypes and the idea that there’s only one look for golf by tapping into the mindsets of those who prefer to set themselves apart.
The new footwear, offered in both men’s and women’s styles, will be available worldwide on Jan. 31.
“Golf continues to evolve and is in an exciting phase right now where the traditions of the game and how it can be played are all being challenged,” said Masun Denison, global footwear director for adidas Golf.
“We’re excited about this movement, which has inspired us to break down barriers and create unique footwear and apparel for anyone that picks up a club. CODECHAOS is meant to challenge what a golf shoe can look and feel like while still delivering top-notch performance to all golfers whenever or wherever they play,” said Denison.
The aesthetic of CODECHAOS ($200) is meant to blur the lines by giving a connected look with the ground. The footwear features a new highly technical spikeless outsole that blends a soft, yet durable, rubber outsole with a first-of-its-kind TPU insert.
This proprietary traction system – Twistgrip – was developed by evaluating heat maps in swing studies, specifically focused on the way golfers distribute and shift their weight throughout the swing.
By doing so, adidas determined where traction was needed most and what lug shapes would provide the best grip, regardless of conditions. Based on this machine test using grip-predictive analytics, coupled with testing in real-life scenarios, adidas landed on this grip configuration to provide better traction.
The upper construction of CODECHAOS is also a first for adidas Golf. The new upper is made of multi-layer mesh, giving the shoe a unique texture, while enhancing durability and breathability, but also keeping it extremely lightweight. These layers were encased in film to provide waterproof protection.
The full-length Boost cushioning is used to give players all-around comfort and energy return. The Torsion X stability bar offers enhanced support on every swing.
In addition to featuring vibrant colourways, the new line also features a high-top model with Boa technology. CODECHAOS Boa offers a clean look, is waterproof, features a hydrophobic stretch-knit collar, and a lightweight slip-on construction. The L6 Boa ® Fit System provides players with a customized and locked-in feel, while also making it an easy on-and-off option.
The CODECHAOS lineup will also include the CODECHAOS Sport model in men’s sizing. Built on a rubber spikeless outsole, this silhouette provides players with an even lighter construction for enhanced versatility, while still receiving a waterproof construction that includes a mixture of both BOOST and Bounce cushioning to keep them comfortable.
CODECHAOS, CODECHAOS Boa and CODECHAOS Sport come in a variety of colours.
