FootJoy has unveiled a modern representation of the classic golf shoe for men and women, with the introduction of the Premiere Series that features three new upper designs.
Each collection uses soft, supple premium leather uppers and lightweight materials, as well as detailing that offers modern classic styling.
The Tarlow collection is inspired by Bill and Dick Tarlow, who bought the FootJoy business in 1957 and focused the brand primarily on golf.
The Tarlow collection, a modern interpretation of the timeless cap toe design, uses a natural grain leather in the vamp and the quarter, complemented by a coordinated croc print in the heel, cap toe and eyestay. The midsole is complimented by a natural leather welt and contrast stitch.
The Packard collection is inspired by Frederick Packard, FootJoy’s founder and a shoe pioneer who drove the adoption of many modern manufacturing and design innovations still employed today.
The Packard collection features exquisite detailing and a pebble grain leather in both the vamp and the quarter. The collection uses a calfskin croc print accent in the saddle area, complemented by a natural leather welt and contrast stitching.
Inspired by Perley Flint, a young Harvard graduate and avid golfer who designed FootJoy’s first golf shoe in the 1920’s, the Flint collection is clean and refined.
A smooth ChromoSkin leather is used in the upper, highlighted by an embossed detailing on the saddle area, a refined FJ ornament as well as a piping on the side. Inside the shoe are premium lambskin linings and a new fitbed for comfort.
The Premiere Series is infused with performance innovation, led by the all-new VersaTrax+ outsole. This anti-channeling tread pattern is engineered to provide grip for any lie or angle, providing total traction coverage, reducing any slippage.
VersaTrax+ utilizes multiple TPU compounds to grip any surface – a harder TPU for on-course grip and a softer TPU for traction on harder surfaces.
“We saw a terrific opportunity to completely reinvent the classically inspired golf shoe from the ground up,” said Chris Tobias, vice president of FJ Footwear.
“To accomplish that, we leveraged every ounce of innovation, as well as direct input from the world’s best players, to deliver next-level performance with a distinctly modern take on classic design,” he said.
The Premiere Series also delivers on comfort, with an Ortholite EcoPlush FitBed that delivers perimeter stability in the heel, as well as soft and comfortable custom underfoot cushioning.
Tour proven, The Premiere Series will be worn by more tour players in 2021 than any other golf shoe, including Justin Thomas, Adam Scott, Ian Poulter, Webb Simpson and many more.
“I was lucky enough to work with the team over the last several years to talk about what’s needed for the best golf shoe out there,” said Scott. “My big belief is that FootJoy should have the best golf shoe out there and I believe they’ve achieved that with The Premiere Series.”
“I love them,” added Webb Simpson. “They are a bit classic, which remind me of what I wore growing up, but definitely have a super modern twist while keeping that FootJoy look.”
“They feel super comfortable the moment you put them on,” said Ian Poulter. “They don’t need breaking in which is a massive plus and I also obviously love the fact I can customize them.”
The Premiere Series is available for both men and women in both laced and BOA.
For those looking to design their own golf shoes, The Premiere Series is available on MyJoys. Create custom MyJoys with various combinations of colours, prints, laces and more, available for both men and women in both Laced and BOA.
MSRP for the Premiere Series is $299.99 Cdn.
