FootJoy is introducing HyperFlex, tuned specifically for golf to deliver soft comfort and performance, along with support to return energy to the golfer.
HyperFlex features an advanced midsole/outsole combo that includes two new technologies for comfort and performance.
FootJoy’s StratoFoam cushioning is a proprietary foam blend used to provide enhanced support and comfort in any conditions. This midsole design a blend of cushioning to help absorb shock, while maximizing energy return to reduce foot fatigue.
The new OptiFlex outsole design features dual flex grooves that flex naturally with the foot for comfort, as well as a thin, semi-rigid TPU flex plate that promotes multidirectional flexure and traction.
“When you take the first steps in HyperFlex, you’ll notice that the shoe moves in unison with the foot,” said Chris Tobias, vice president of FJ Footwear.
“This new outsole technology is designed to mimic the natural flexure of the foot, so not only are you getting a great walking shoe, but a shoe that will maximize the ground force throughout every movement in the golf swing,” he said.
HyperFlex features performance fit technology, delivered with athletic-inspired styling and materials in both a laced version as well as the all-new WRAPID, powered by the BOA Fit System.
This new system features an asymmetrical configuration to ensure a dialed-in, precision fit with a reduction in pressure on the top of the foot. It enables the shoe to move with you, wrapping your foot in complete security, all while providing support through the swing.
Tour players have already made the switch to incorporate HyperFlex in practice and in play at tournaments around the world, including Rafa Cabrera Bello and Bernd Wiesberger.
“They look and feel so athletic,” said Rafa Cabrera Bello. “Super comfortable the moment you put them on.”
“It’s a great looking shoe that you can just slip into,” said Wiesberger. “You get that great stability without sacrificing on comfort.”
Hyper Flex also features engineered mesh with Hot Melt yarns for enhanced structure and support, a molded a high density EVA FitBed for comfort and control, a Laser Sport Last, full rounded toe character, standard fit across the forefoot and instep, with a slightly narrow heel and added toe spring for athletic profile.
MSRP in Blue/Grey, Blue/Citron is $219.99 Cdn. and in Grey/Red, Charcoal/Grey
is $259.99 CAD
Launching in unison with the HyperFlex footwear is the all-newHyperFLX.
“As the leader in gloves and apparel, we have a commitment to enhance the golf experience through golf-specific innovation, which is evident here with these new product launches,” said Whitney Trimble, vice president of FJ apparel, gloves and accessories.
The new HyperFLX glove features a Premium Cabretta Leather Palm for a soft, comfortable feel and a lightweight MicroVent FiberSof material on the back of the hand for added breathability. The Powernet Mesh along the knuckles is placed with purpose, increasing moisture control and fit consistency.
The new HyperFlex Pullover features a lightweight stretch woven fabric that is windproof with a DWR finish, engineered to best protect from the elements. The lower back pocket acts as a self-stowing pocket that easily stores in the golf bag.