With both brands aligning on the idea to create performance golf products with inspirations taken from off the course, Vice Golf and Adidas kicked off a collaboration in the golf shoe market.
The result, the Vice Golf Shoe by Adidas will be released on Monday. ‘
“We’ve had our eye on Boost technology since its inception in 2015 and immediately wanted to get that comfort and style onto the golf course,” said Vice Golf founder and CEO Ingo Duellmann.
The Ultraboost was a unanimous decision and we used our signature lime green colorway to accent these unique designs for life both on and off the golf course,” said Duellmann.
“Our well-known golf course camouflage pattern in gray and white highlights the top of the shoe, while our brand-new drip pattern decorates the boost material at the bottom. The shoes attract attention while still being able to pair with most outfits and styles. If golfers want a brighter color pop, the alternate neon lime laces give that option,” added Duellmann.
Branding “discoverables” is in and around the pair, a subtle Vice logo lives on the tongue of the shoe while a collab logo is celebrated within. The motto, “Embrace Your Vice” runs down the spine of the heel, while another Vice logo is underneath the transparent three-stripe caging on the inside of the foot.
The Vice Golf Shoe by Adidas shoe box is engineered to look, feel and act exactly like the signature golf ball packages, designed in proportion to the company golf ball package, opening the shoe box is the exact same motion as opening a brand-new box of golf balls.
The bottom of the box is wrapped in a neon lime camouflage pattern and the top cover features the exact, embossed Vice logo coloured in a neon lime drip pattern as seen and felt on the golf ball packaging.
The connection continues after lifting the lid and discovering an actual box of Vice Pro Drip Lime golf balls, with Adidas logos, sitting snugly in its own compartment
“Based in Bavaria like Adidas, we have always looked up to this global ambassador and brand that has made big moves in both the golf and footwear in recent years. It is a great honour to finally present the result of 22 months of work with tears of happiness when the final pair of shoes arrived,” said Duellmann.