Adams Golf is seeking a product and marketing manager in Canada. For more details, click here. Also, TaylorMade in Canada requires a product line manager. For that position, click here.
Adams Golf use new, wraparound slots in its New Idea Hybrid Irons to generate higher ball speeds and create more forgiveness, especially on off-centre shots. Adams’ research revealed that golfers with 15-plus handicaps make the majority of contact nearly half an inch towards the toe, rather than on the sweet spot. As a result, the New […]
Adams Golf is bringing back a familiar name, with the return of the Tight Lies, which features many of the same design elements from the 1990s. The new Tight Lies, which also features Velocity Slot Technology, is being launched initially as a 16-degree three wood, with other loft options expected later. “In the ever-present pursuit […]
Adams Golf has introduced the Idea SUPER 9031 and Idea SUPER DHy to its family of hybrids, both geared towards low-to-mid handicap players. Both utilize patented Velocity Slot Technology (VST) to increase ball speeds for additional distance. “These new SUPER additions fill a gap that better golfers need — easy-to-hit clubs that go farther will […]
The Tobiano golf course in Kamloops, B.C., which is now in receivership, has a potential buyer, according to this story in The Daily News … Barney Adams, founder of Adams Golf, says he’s done some number crunching and is very concerned about future of golf. For more, see this story by Larry Bohannan of The […]
Canadian industry veteran Todd Fraser has been named by the adidas Group to lead the newly-formed Adams Golf team. In this capacity, Fraser will ensure all aspects of the brand’s go to market strategies are carried out and he will also oversee the sales force. Most recently, Fraser worked at TaylorMade’s global headquarters in Carlsbad, […]
Fletcher Leisure Group has ended its 13-year run as Canadian distributor of Adams Golf products. Fletcher first began its distribution, sales, marketing and customer service relationship with Adams in 2000. “It has been an exciting opportunity and a great success story for us to be part of,” said Mark Fletcher, president of the Fletcher Leisure […]
Golf Digest is reporting that TaylorMade-adidas has purchased Adams Golf for roughly $70-million. For more on that acquisition, click here.
The Fletcher Leisure Group has entered into a two-year agreement to sponsor the Canadian Junior Golf Association. As part of the agreement, Sunice will become the official outerwear of the CJGA and become a tournament title sponsor, while Adams Golf will become a title sponsor of one event on the CJGA Junior Tour. “Fletcher Leisure […]
Adams Golf celebrating a triple crown of sorts a week ago when Aaron Baddeley won at the Northern Trust Open on the PGA Tour, Bernhard Langer took the Ace Group Classic on the Champions Tour and Yani Tseng won the Honda LPGA Thailand. All are Adams players … TaylorMade-adidas has extended its relationship with LPGA […]