Lesley Hawkins, general manager of adidas Golf Canada, chats about grabbing attention of the trade with the Codechaos shoe at the recent PGA Merchandise Show and the quest to now get it in front of consumers, outfitting Olympians and what else is going on in 2020 with the company. Click Play below to hear her […]
And Now For Something Different … CODECHAOS from adidas
As the name CODECHAOS suggests, adidas seeks to break down traditional stereotypes and the idea that there’s only one look for golf by tapping into the mindsets of those who prefer to set themselves apart. The new footwear, offered in both men’s and women’s styles, will be available worldwide on Jan. 31. “Golf continues to […]
Buying Shows Preview: Lesley Hawkins, adidas Golf Canada
Lesley Hawkins, general manager of adidas Golf Canada, looks ahead to the fall buying shows that begin next month, and gives us a preview of what you’ll see in the adidas Canada booth. Click Play below to hear her chat with Hutch. Below that is a list of contacts to arrange show appointments with in […]
The Ultimate365 Polo From adidas Is Now Available With climacool
With the temperatures about to climb, adidas Golf has announced the availability of the Ultimate365 Polo with climacool, the brand’s patented cooling technology to keep players comfortable and dry in hot weather. The new addition of climacool to the Ultimate365 polo line is available in both men’s and women’s styles and even features a […]
TOUR360 XT Adds To adidas’ TOUR360 Franchise, Including Spikeless And BOA Models
The TOUR360 XT is the newest model in the TOUR360 franchise from adidas Golf Part of the adidas introduction is the new TOUR360 XT SL, the first-ever spikeless version in the history of TOUR360 . The spikeless model will also come in a BOA version, the TOUR360 XT SL BOA. The new footwear […]
Primeknit Material Highlights 2019 adicross Line From adidas
The 2019 adicross line, highlighted by Primeknit material and new footwear specifically designed for wear-anywhere versatility, will be introduced this week by adidas Golf. The spring/summer 2019 adicross apparel line differentiates itself by featuring select articles with adidas’ new Primeknit material. Because of its seamless construction, the material wears flatter to the skin, features a […]
Industry Voices: General Manager Lesley Hawkins On adidas Golf Canada’s Focus On Layering
Layering is such an important story in apparel considering Canadian shoulder seasons, as well as cool days in southern destinations, which is why it has become a focus for adidas Golf Canada. General manager Lesley Hawkins discusses the different pieces available for both men and women and how they transition into street wear, as […]
New TOUR360 From adidas Inspired By Ryder Cup
This week, adidas Golf is celebrating the Ryder Cup by unveiling a limited-edition version of the TOUR360. The exclusive footwear, available on Monday, is inspired by the iconic trophy that has changed hands between teams from the United States and Europe for more than 90 years. Similar to the trophy, the 10-cleated TPU outsole takes […]
Voices: Lesley Hawkins, adidas Golf, On The Inaugural CP Women’s Leadership Summit
Lesley Hawkins, general manager of adidas Golf Canada, will be one of the panelists at the CP Women’s Leadership Summit to be held Aug. 21 at Regina’s Hotel Saskatchewan as part of the week leading into the CP Women’s Open at Wascana Country Club. You can read more about the event here. Click Play below […]
Industry Voices: Lesley Hawkins, adidas Golf Canada, With A U.S. Open, Fall/Winter Fashion Preview
Lesley Hawkins, general manager of adidas Golf Canada, chats about what adidas athletes will be styling in at this week’s U.S. Open and what’s products to anticipate for the fall/winter season. Click Play below to hear her chat with Hutch. Please allow 10 seconds for the sound to cue up.