The PGA of Canada, along with TaylorMade and adidas Golf, has announced the nine major zone events that fall under a national partnership and support from both companies for 2018. The winner of each TaylorMade and adidas Golf sponsored zone event will earn aspecial exemption into next year’s PGA Championship of Canada. PGA of British Columbia Championship, Aug. […]
Brittany Marchand Signs With adidas
As her season gets underway this week, adidas Golf has announced the signing of Brittany Marchand of Orangeville, Ont. Marchand’s contract includes her wearing adidas performance apparel, footwear and headwear. Since turning pro in 2015, Marchand has had five top-10 finishes on the Symetra Tour and picked up her first victory at the 2017 PHC […]
Industry Voices: adidas Golf Canada GM Lesley Hawkins On Progress In A New Direction
Now that it’s a stand-alone golf company after the sale of TaylorMade, Adams and Ashworth brands, adidas Golf Canada general manager Lesley Hawkins says its pedal to the metal in Canada, illustrating that fact with the new leadership team in place to go with 11 fully-dedicated territory managers. Click Play below to hear her chat […]
New adicross From adidas Is Urban-Inspired For Transition From Golf Course
A new on- and off-course line extension – adicross – urban-inspired and non-traditional apparel and footwear specifically designed for the lifestyle of the modern golfer has been introduced by adidas. The new adicross apparel line, available February 1 at select retailers across Canada, is highlighted by Anorak jackets, Henley shirts, hoodies and joggers. The introduction […]
U.S. Open Scripting Released by adidas Golf For Defending Champ, 2017 Masters Winner
Dustin Johnson Inspired by adidas Golf’s design for the Olympics in Rio, Dustin Johnson will be wearing the climacool 2D camo stripe polo, 3-Stripes mapped polo, and climacool performance polo, all featuring lightweight, high-stretch fabric to provide cooling and mobility. He will pair his polos with the ultimate 365 3-Stripes pant that offers moisture-wicking stretch […]
New adiPure Apparel Line From adidas Crosses The Line
The new adiPure apparel line from adidas is designed with the idea of blending craftsmanship and innovation to traditional golf style in polos, outerwear, shorts and pants that cross the line between the game and lifestyle. “The adiPure collection represents the game of golf in the purest way. It was crafted by passionate golfers to […]
National Team To Be Outfitted By adidas Golf
Golf Canada and adidas Golf have announced an agreement that will see adidas Golf become the official apparel and headwear outfitter for Golf Canada’s national team program. The adidas Golf performance products will be worn by Team Canada athletes, coaches and sport science staff in training as well as during competition at domestic and international […]
Industry Voices: Masun Denison, adidas/Ashworth, On Addressing Different Needs In Footwear
Masun Denison, director of global footwear marketing for adidas and Ashworth, sat down at the PGA Merchandise Show in Orlando to chat about not only the popularity of the Boost family of shoes, but also how the company is constructing products for a wide variety of people with different needs. Click Play below to listen […]
Industry Voices: Jeff Lienhart, adidas/Ashworth On Investing In The Game As Part Of The “Pyramid Of Influence”
Jeff Lienhart, executive vice president of adidas golf and Ashworth, sat down with Hutch at the PGA Merchandise Show in Orlando and chatted about how investing in the Canadian Junior Golf Association and the Maple Leaf Junior Tour is an an important layer in the company’s “pyramid of influence.” Click Play below to listed and […]
Marketing Manager Required At adidas Golf
A marketing manager, working on a six-month contract, is required at adidas Golf. Working closely with the brand director, the marketing manager will execute the 2017 trade and consumer go-to-market plans, with specific focus on in-store, digital, experiential and mass media consumer communications. Qualifications Clear understanding and experience within Canadian golf industry a must. Experience […]