The new Mavrik line of metalwoods is the latest of Callaway’s venture into artificial intelligence and machine learning that began with the Epic Flash driver. With a new and more powerful supercomputer, Callaway applied AI to make wider-ranging performance improvements in the face and throughout the clubhead. “With our new product lineup, we’ve adopted a […]
Shares of Callaway Golf were soaring Thursday after it was revealed that Jana Partners has acquired a more than nine per cent stake in the company and is pushing for a sale. CNN Business has more here.
Callaway will introduce its new Sure Out 2 Wedges on Friday as a follow-up to its Sure Out lineup. The Sure Out 2 has an enhanced sole design with increased heel relief and full face grooves. The enhanced sole radius, bounce angle and additional heel relief are used to accommodate a wider variety of players seeking to execute short game shots that help golfers get […]
The new Chrome Soft X Triple Track golf ball from Callaway is for the player who wants high launch and low spin off the driver for more distance, better workability and spin with increased control from their irons and wedges. Triple Track lines are used to improve alignment on for better putting accuracy instead of […]
Callaway Golf has announced that its 2018 net sales increased $194-million or 19 per cent over 2017 and are estimated to increase another 20 per cent this year over 2018. The full report is here.
Callaway has introduced its new FITS Shaft Analyzer. Callaway FITS is designed to provide the best shaft options for a golfer in just three to five swings using the company’s new Callaway FITS app. This revolutionary shaft analyzer easily screws into the grip of a driver or seven iron and is connected via Bluetooth […]
Callaway has introduced its new Epic Flash drivers and fairway woods and Epic Flash Sub Zero drivers/fairway woods, featuring Flash Face Technology. Flash Face’s architecture was created by Artifcial Intelligence and Machine Learning, a feld of computer science that uses statistical techniques to give computer systems the ability to learn with data without being explicitly […]
The new Apex 19 irons and Apex 19 Pro irons offer forged players distance products in a multi-piece construction. A forged 1025 mild carbon steel body offers soft feel, and for the first time, Callaway has utilized its proprietary urethane microspheres in a forged iron. The forged carbon steel body provides the enhanced feel, while […]
Callaway continues to add to its extensive array of golf balls product with the introduction of the ERC Soft, Supersoft and Supersoft Magna. ERC Soft With ERC used in honour of company founder Ely Reeves Callaway, ERC Soft is designed for distance and for soft feel, with increased control around the green made possible by […]
Callaway’s new PM Grind 2019 wedge was co-created by Phil Mickelson and Roger Cleveland, The original PM Grind started as a one-off prototype built specifically for Mickelson in 2014. It was characterized by a uniquely shaped head with an exceptionally high toe and expansive face area, including grooves spanning the entire face, both from side-to-side […]