Jordan Spieth is putting Under Armour’s Iso-Chill technology to use at Pebble Beach in three of the polos he’ll wear during the U.S. Open. “Having worn Iso-Chill polos in the last two majors, I know I can rely on the material to keep me cool and comfortable so I can stay focused on my game. […]
Under Armour Goes For Comfort/Energy Return In New HOVR Drive Shoe
Under Armour Golf set out to create a golf shoe that provides full-round comfort without sacrificing the responsive energy return naturally generated by the golf swing. The new HOVR Drive features full-length cushioning from the heel to the forefoot, paired with a lightweight midsole and outsole and an integrated lacing system. UA HOVR cushioning is used […]
Spieth 3 From Under Armour Built On Three Essentials
Under Armour consulted J.J. Rivet, a biomechanics expert at the European Tour Performance Institute, in the design of its Spieth 3 shoe after listening to input from its namesake, Jordan Spieth. Under Armour used Rivet’s scientific insights into the torquing and rotation of the golf swing, and how it starts with foot stabilization and ground contact. […]
Under Armour Introduces UA Spieth 2 Mid
The UA Spieth 2 Mid from Under Armour features the UA smart weave upper for lightweight support and Clarino microfiber leather for added durability and support. With its integrated lacing system for a locked-in fit, the bootie construction extends over the ankle for a snug, comfortable fit and increased support. The Gore-Tex construction is 100 […]
Spieth 2 Shoes From Under Armour Uses Gore-Tex, TPU Fibres And Rotational Resistance Spikes
The Spieth 2 shoe from Under Armour features breathable 100 per cent Gore-Tex waterproof fabric to keep golfers dry, while TPU fibres woven into the upper are used to provide lightweight support and comfort. UA rotational resistance spikes offer lockdown traction in every direction.
Under Armour Introduces The Spieth One Shoe
Under Armour has released the first signature golf shoe under the name of two-time major champion Jordan Spieth. “I worked closely with the Under Armour footwear team to design an innovative shoe that is grounded in the details of my game,” said Spieth. The Spieth One is being introduced as engineered “Down to a Science;” […]
Link: Under Armour Has No Plans To Get Into Equipment Business, Says Founder
The founder of Under Armour says the company, despite rumours to the contrary, will not be getting into the golf equipment business. GOLF has more here.
Link: Under Armour Lowers Growth Expectations, Shares Slide On Tuesday
This isn’t golf-specific, but Under Armour has lowered its long-term growth expectations, which sent the company’s shares sliding even more on Tuesday. Sara Germano and Imani Moise have more here in the Wall Street Journal.
Link: Under Armour Preparing To Unveil Jordan Spieth Shoes
Add Under Armour to the golf shoe market as that company is set to debut Jordan Spieth-style shoes in early April. Mike Stachura of Golf Digest has that story here.